Gold Coast to host Corroboree Greater China

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Created on Thursday, 14 November 2013 15:42

Written by Editorial staff

Tourism Australia is delighted to announce the Gold Coast has been chosen as the location of next year's Corroboree Greater China.

Why is this good news for migration agents?

Because this event will bring together hundreds of travel agents from China who specialise in promoting Australia as a holiday destination.

Andrew McEvoy, managing director of Tourism Australia, said around 300 travel agents from Hong Kong, Thailand and China are expected to attend.

He explained that these specialists are "the frontline, selling experiences directly to our consumers".

"It's a fantastic opportunity for the Gold Coast to give them a taste of our world's best tourism experiences in the Sunshine State."

The city beat out a number of other places to host Corroboree Greater China. Mr McEvoy said the Gold Coast's bid focused on the magnificent beaches, produce and wildlife attractions that this region has to offer.

These are, apparently, the main features visitors from China look for in a holiday destination. Because of this, said Mr McEvoy, the Gold Coast is "the perfect destination for this event".

In addition to getting a first-hand look at all of the exciting activities visitors can expect to enjoy here, the delegates will take part in training sessions, sales workshops and learn about new products during the event.

This is the first time the Corroboree Greater China has been held in Australia.

It will take place between the 25th and 27th of June 2014 - so registered migration agents may notice an influx of clients from China and its surroundings in the months that follow!

The Corroboree Greater China is being organised by Tourism Australia in conjunction with Gold Coast Tourism and the government of Queensland.

Interestingly, it will follow on the heels of another promotional event - the Australian Tourism Exchange - which is happening in May.

This is also being hosted by Queensland, in Cairns, and demonstrates just how important the tourism industry is to the region.

"Tourism is the lifeblood of this state, and it's great to see Queensland hosting two of the country's most prestigious trade events in the same year," said Mr McEvoy.

According to Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey, Queensland's tourism industry is worth approximately $22 billion. It's hoped that such events will help this number reach even greater heights.