Chinese tourists more valuable than those from NZ & UK
With greater spending power than tourists from New Zealand and the United Kingdom, the rapidly increasing number of Chinese tourist is expected to boost Australia’s tourism revenue further in the coming years. However, the sector’s overall growth may be thwarted by the severe skills shortage facing the hospitality industry.
A record 953,200 Chinese tourists visited Australian shores in the year to August, according to the Australian Bureau of Statistics, nudging close to New Zealand’s 1.29 million. Coupled with the 212,400 travellers from Hong Kong, CommSec economist Savanth Sebastian predicts New Zealand may be bumped from the top spot in mid-2016.
He told The Australian that Chinese holiday makers are more economically valuable than their New Zealand counterparts because of their spending habits.
“I think the spending power of Chinese and Hong Kong tourists far exceeds what we see out of New Zealand,” he says.
“We’ve seen ongoing strength in incomes in China, a shift from a low income economy to a middle income economy and that’s probably the key driver, coupled with the fall in currency of the Australian dollar.”
According to the report, one of Australia’s busiest airports, Sydney Airport, saw a six per cent rise in international traffic in August, with travellers from China up 14.1 per cent and Hong Kong 10.2 per cent.
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