Government needs to do more to sell the importance of immigration to Australians

"we still maintain a high immigration intake but governments spend very little time or energy nowadays talking to us about that program, why it's there, what it entails ... the politics that emerge out of that is that people are really kept in the dark" said Gwenda Tavan, Latrobe University lecturer in politics and author of The Long, Slow Death of White Australia in a recent interview with The Age.
This December marks 70 years since Australia appointed its first immigration minister, Arthur Calwell, who was tasked to ‘sell’ immigration to Australians. The Age says that on his appointment as the immigration minister in 1944, Arthur Calwell made "the speech that changed Australia" when he told parliament:
"If Australians have learned one lesson from the Pacific War it is surely that we cannot continue to hold our island continent for ourselves and our descendants unless we greatly increase our numbers. We are about 7 million people and we hold 3 million square miles [7.7 million square kilometres] of this Earth surface ... much development and settlement have yet to be undertaken. Our need to undertake it is urgent and imperative if we are to survive"
Dr Tavan notes that, "It was only when Calwell got involved in very late 1944 that he realised if we're going to do this, it's going to be big, and we're going to really have to engage the Australian people. Selling a message to the Australian people would be fundamental. …We view [the selling] of it cynically but it did help that process of helping the people understand why this program was necessary.”
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