Australia's 'X factor' revealed

A survey of 3,000 Chinese international travellers by the Hotels.com accommodation booking website has found that more holidaymakers from China want to go to Australia over the next year than anywhere else.
This is important news for Tourism Australia. The number of Chinese tourists in Australia surged some 19% over the last year, and they spent about AU$6 billion during their stay making them one of the most important markets for tourism, says Tourism Australia (TA) managing director John O'Sullivan.
Tourism Australia’s aims is to attract over 1 million Chinese visitors and see them spend at least AU$13 billion each year, by 2020.
Given the latest figures, Mr O’Sullivan is confident it’s on track to do that.
"Over the last four years the Chinese market has been our fastest growing source of visitors to our country as well as the fastest growing in terms of value", O'Sullivan told a tourism trade show in Shanghai citing that Chinese market has been (growing) at 18 percent on average in terms of both number of visitors and how much they spend in Australia.
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