Sporting success of Australia drawing huge overseas crowds.
Australia’s addiction to sports and success in winning hosting bids for major international sporting events are drawing record numbers of overseas visitors to Australia with hotels and tourism operators saying occupancy rates are soaring.
Although figures are still being collated, it’s estimated around 30,000 people travelled from overseas to watch AFC matches, and another 50,000 are expected down under for the cricket, according to a report on news.com.au. Other sources put overseas visitor figures at about 20,000 annually for the Australian Open and Grand Prix. In addition to this millions of sports fans around the world get to witness television broadcasts of Australia’s prowess in hosting these events and offers snippets of the great attractions the vast country has on offer.
The three major cities all saw occupancy spike over 7 per cent from last year, according to the report. Speaking to newss.com.au, Accor Pacific Chief Operating Officer Simon McGrath said major sporting events played a vital role in growing the visitor economy.
“For many visitors the Asian Cup is not just about football, as it provides a unique incentive to visit Australia and tour around the country,” said Mr McGrath.
Australian Hotels Association CEO, Stephen Ferguson, told news.com.au that it was important the success of the big sporting events was recognised by governments at all levels.
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