Australian Immigration Daily News

Emma Smith, is a Hong Kong-based CEO of MHP Communications, an international public relations and communications firm headquartered in London.   This week Emma spoke at the Australasian Financial Forum in Sydney about marketing yourself and your business in Asia.

Originally from the UK, Emma has made Hong Kong her home for more than 20 years.

Emma focuses on helping companies build and enhance their corporate reputation. Skilled in both internal and external communications, Emma specialises in corporate positioning and stakeholder relations. An expert in media relations, she has run brand building, crisis communications and media training programmes for global corporations across a wide range of business sectors. Adidas, BT Global Services, The Economist, Eastspring Investments (formerly Prudential Asset Management), Mercer, Sanford C. Bernstein and Rolls Royce are among her many clients- Asia is a big place with lots of diversity (language, food, history, culture).

 

These are the key messages from Emma's presentation:

• Don't try and do it all at once
• Be clear about your point of difference. Don't expect them to work it out for themselves!
• What is your message? Is it clear, concise and easily digestible for those who's English is not as good as ours?
• Be aware of cultural differences and adapt accordingly
• Do a good job of your press releases and they may even publish it word for word!

 

If migration agents want to do business in Asia, Migration Alliance suggests working closely with David Thomas from Think Global www.thinkglobal.com.au.   Think Global are hosting a mission to the Asian Financial Forum in Hong Kong in January 2015 and invite members of Migration Alliance to join the mission.  For more information on this mission please see: http://bricandchina.com/asian-financial-forum/