Tourism hits new records – guess where the visitors are heading and spending their money?
Despite the amazing natural wonders of Western Australia, the state closest to Asia is struggling to draw visitors and as a result has seen spending by tourists drop by AU$60 million in the year to September, according to figures released by Tourism Australia yesterday.
Overall, the results from Tourism Research Australia’s International Visitor Survey show continuing growth with further record international arrivals, visitor nights and spending figures.
The report revealed that spending reached a new high of $34.8 billion, an increase of 13 per cent or $4.1 billion over the year, which is the strongest growth seen since 2001. International visitor arrivals increased 7 per cent to 6.7 million while nights were up 10 per cent, reaching 242 million during the year ending September 2015.
The Government’s efforts to boost flight capacity, visa reforms and focused international marketing are increasing Australia’s appeal in the growing global tourism market, noted Minister for Tourism and International Education, (and Minister Assisting the Minister for Trade and Investment) Senator the Hon Richard Colbeck.
“We have also made tourism infrastructure one of five National Investment Priorities, backing the growth of a key industry which supports around a million jobs,” noted the minister adding, “Australia’s strong international education sector is clearly having a positive impact on our tourism industry; with every international student in Australia attracting visits from friends and family.” Minister for Tourism and International Education Senator the Hon Richard Colbeck.
The figures show that visiting Australia for the purposes of education is supporting strong growth, with visitation up 19 per cent and nights up 18 per cent. Total trip spend for education visitors increased by 27 per cent for the year to $8.2 billion, which drove 43 per cent of the overall increase.
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