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$11 million in funding to lure more Chinese tour groups down under

China is Australia’s fastest growing and highest spending inbound tourism market, with 2.5 million Chinese tourists on tours per year.

Minister for Immigration, Citizenship and Multicultural Affairs David Coleman said making it as easy as possible to facilitate travel between China and Australia was a critical factor to the ongoing success of the Approved Destination Status (ADS).

“Streamlined and quicker visa processing times are a major drawcard of the ADS and have been replicated in other parts of the visa system,” Minister Coleman said.

“In addition to the ADS, our government continues to improve the competitiveness of our visa system for Chinese visitors with the trialling of 10-year multiple entry visitor visas and online visa lodgements.

“Initiatives that make it easier for Chinese tourists to travel to Australia such as online visa lodgements and enabling lodgement applications in simplified Chinese will only further boost the attractiveness of Australia as a holiday destination.”

Source: Funding-boost-to-lure-more-Chinese-tour-groups-down-under.pdf

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