New Record: Over a million Chinese tourists descend on Australia

China’s middle-class have defied the economic slump their country is facing with a record number of tourists visiting the land down-under over the last year.
Tourism Australia managing director John O’Sullivan attributes this record growth to the shift in marketing away from targeting traditional group tours and focussing instead on China’s rapidly emerging middle class.
“Tourism Australia’s marketing, distribution and partnership strategies are all now geared towards targeting this new breed of young, independent traveller with the desire and the financial means to explore our country,” Mr O'Sullivan recently told Travel Weekly.
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