The SA Visitor Economy Sector Plan (the Plan) seeks to continue a strong momentum and unprecedented growth for the next decade and sets a bold ambition of growing the Visitor Economy yet further to $12.8b by 2030, generating an additional 16,000 jobs in South Australia.
This will result in significant, long term impacts upon the South Australian economy, driving wealth creation, investment and a well deserved sense of pride in the State.
This Plan has been developed with the generous input of 700 people from across South Australia, with workshops held in 16 locations throughout the State and 19 meetings with various industry and government associations.
This extensive consultation has yielded a Sector Plan that is truly a reflection of the needs of industry and acknowledges the opportunities and challenges of achieving the ambitious target of $12.8b by 2030.
International visitors are long staying, high spending visitors. They are a diverse market comprising visitors from both the Eastern and Western hemispheres staying in South Australia for a wide variety of reasons, including education. They are likely to have a low awareness of the experiences South Australia has to offer.
16% of visitors are expected to come from the international sector, and expenditure will be at 3.3B by 2030.
Source: The-South-Australian-Visitor-Economy-Sector-Plan-2030.pdf